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How To Choose The Right Agency For Your PPC Campaign

Choosing the right agency for your PPC campaigns is essential to your business success. Your marketing literally hinges on your agency’s capabilities, knowledge of the latest methods, and performance success. Only get into business with an agency that you trust, and you are sure can deliver the results.

Finding the right SEM agency can be difficult, but with knowledge and a list of things to

consider, you and your company will be well equipped for any sales meeting. Consider the below when recruiting an agency to run your Google ads.

Things To Look for When Hiring A PPC Agency

1. Things To Look for When Hiring A PPC Agency

Choosing the right agency for your PPC campaigns is essential to your business success. Your marketing literally hinges on your agency’s capabilities, knowledge of the latest methods, and performance success. Only get into business with an agency that you trust, and you are sure can deliver the results.

Finding the right SEM agency can be difficult, but with knowledge and a list of things to

consider, you and your company will be well equipped for any sales meeting. Consider the below when recruiting an agency to run your Google ads.

2. Look for testimonials

A good marketing agency will have reviews and testimonials from actual clients that they can
share with you. They should have a brochure or page dedicated to the results they have given
clients and if you can’t see this on their website, then request it from them.

When reviewing these documents, look out for click-through rates, conversion rates, quality
scores, and the return on investment. The purpose is to make a profit, and you want to ensure
that the PPC campaign will do this.

3. Find a team who are proactive

A good paid SEM agency will do perform routine account maintenance. This involves assessing what is working and what can be improved – to impact the profitability of your PPC campaign.

A proactive team is essential to the success of your business, and you want to work with people who have the desire to see you succeed. When interviewing a PPC agency, ask what their protocol is. Ask how often they do regular health checks and what sort of measures they use to mitigate problems.

4. Find out about pricing early on

It is a common sales tactic to reveal the pricing structure once you are deep into the sales
process. Look out for this!
The main pricing structures are:

• A flat monthly rate
• A percentage of monthly ad spend.
• Pay upon results

The more you know about potential hidden costs before you sign on with an agency, the
better. Google ads are tricky, and some agencies will charge for additional keywords while
others may not.

5. They value data and results

The reason for hiring a PPC agency is because you want to expand your marketing efforts, you want to reach more customers, and you want to sell more of your product or service. This is not a branding campaign – this is a results-driven project that requires a results-focused team to support you. 

Good PPC agencies know how to strategize new ideas that improve your overall ROI. They will also constantly collect data to inform decisions they make and help you effectively reach potential customers. 

Some questions you could ask in the sales meeting are: 

  • What tools do you use to measure metrics?
  • Will you share data with us?
  • Can I access the data myself?
  • What sort of analytic data reports do you offer? 

6. Keep up with the trends

Mobile is king! It now accounts for 53% of clicks on search ads. Your PPC agency should acknowledge this and design copy and overall campaigns for mobile-first and then desktop. In general, it is crucial to work with someone who is up to date with trends and where the world is going. Good marketers have this ability, and it allows them to sell more to consumers. We recommend asking the following questions to help decide whether the agency is up with the latest trends and methods of practice:
  • Do you have mobile-specific results for previous campaigns?
  • Do you provide mobile-optimized copy for display ads?

7. Flawless keyword

We all know that keywords are the bread and butter for your Google ads success. The best way to make a buck and get a return on investment is with proper keyword research to target audiences genuinely interested in your product or service – who are ready to click buy. 

 

It is essential to find out how your agency searches for keywords, what tools they use, and the implementation strategy. The more they can tell you about this, the better. 

8. Great digital marketers

You likely have a sizeable digital marketing strategy for your business, and PPC plays a small role in this. That is why it is crucial to find a PPC agency that understands digital marketing as a whole and can work with your bigger picture objectives. 

 

Overall, marketing is about finding an audience and connecting with them. Be it through copy, visual, or other methods – people want to feel heard, understood, and provided with value. If your agency knows this, then it’s excellent for your future business prospects. 

 

SC Gold provides marketing services to brands worldwide, helping them achieve business success. Whether running your PPC campaigns or promoting the product and service through various channels, we create advertising that builds a connection and genuinely works. 

 

If you want to improve your search engine marketing, native ads, or social campaigns, reach out to us today, and we can develop a plan specific to your business. 

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