Knowing a quality lead from a dead-end will save your business time, energy, and money. Finding targeted leads through a strong lead generator is the key to building an empire of successful sales funnels that convert customers – and drive profit.
However, this is often easier said than done, and lead generation is a problem many businesses face. If your message is too vague, reach too wide, or strategy weak, your leads can become futile. This is not only damaging to your business but can also harm the customer experience.
Here is a guide to targeting ‘good quality’ leads cost-effectively and robustly.
Understanding and working towards targeted leads is easier once you acknowledge the difference between a suspect, prospect, and genuine lead.
This individual or organization could potentially become a customer but has shown no intention of doing so.
This is someone who is actively searching for a solution to their problem. They have interacted with your brand and have shown interest.
A lead is someone who fits all of the below criteria:
They are genuinely considering your product or service.
The ideal for your business is finding genuine targeted leads because they will be more likely to purchase. If you can focus on acquiring these people and converting them into customers, you will be well on your way to success.
It would help if you considered where the lead came from and how much they have engaged throughout the sales funnel. This is called lead scoring.
Lead scoring is a method used to help determine the quality of a lead and the ‘sales-readiness of said person. This will help you and your business make an informed judgment on which prospects are ready to be passed on to the sales team and further nurtured along the sales journey.
Questions to consider when ranking leads (H4)
It could be a combination of psychographic and demographic factors that help determine this person is a quality lead. Doing the proper analysis will save your business time and money in the long run – and will help make your lead generator process more effective.
A lead generator is only good when you understand your customer and know how to measure their actions. When done correctly, it can massively impact the success of your company.
SC Gold provides marketing services to brands worldwide, helping them achieve business success. We specialize in finding and nurturing quality leads, and we create advertising that builds a connection and genuinely works.
If you want to improve your lead generation methods, reach out to us today, and we can develop a plan specific to your business.
